Thursday, 18 January 2018

The advertisement that fools people in a not so fair way

For years there have been floods of advertisements that focused on "fair" and "white" skin tone.

Recently there came an advertisement which did the exact opposite.

You might have seen this advertisement.
This is an advertisement for a face cream called Pretty 24, where four women question the society's obsession with fair skin and thus are trying to break stereotypes related to beauty.

Great? What's the problem?
Have a look at another advertisement that appears on TV:

This is an advertisement for a face powder called White Tone.
Both of these products are manufactured by the same brand called Vini.
In one advertisement you're telling people to accept the way you are and to hell with norms of the society and in the other you are telling that only fair is beautiful.

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